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Akin's External Columns

A curated collection of Akin’s publications, and reflections featured across notable media and thought platforms; where he explores leadership, innovation, and the evolving intersections of business, creativity, and impact.

All products are equal but some are more equal than others Jan 31, 2022

“From complex engineering solutions to commodities bestowed upon us by nature, there is absolutely no product or service you cannot differentiate, charge a little bit more for, and make more money on....

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A, B, C & D of adopting a social media strategy that improves market share May 06, 2021

More than 80% of developed economies adult population are active on social media. The number of users from developing nations, though lagged, is rising daily. Over 90% of millennials globally routinel...

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Increasing your sales revenue using social media marketing Apr 22, 2021

It has been 24 years since the first social media platform, Andrew Weinreich’s Six Degrees, came into our lives. There are now at least 20 platforms, individually boasting of over 300m active users ev...

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Subscribe A better version of me: Sleep and leaders’ effectiveness Apr 08, 2021

“A Better Version of the Present Me is the spacecraft that will transport the Present Me to the much desired Future Me. The spacecraft moves faster if the Present Me agrees to be a Better Version of M...

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A better version of me: 3 ways to claim your seat at the table Mar 25, 2021

You finally got the keenly contested dream job. Congratulations!

After resuming on the job, however, you begin to feel inadequate. You feel undeserving. You feel you have (again) tricked this organisat...

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Okonjo-Iweala And Three Things We Can Do For The Nigerian Girl-Child Mar 01, 2021

Today, 01 March 2021, Dr Ngozi Okonjo-Iweala will be sitting in her Centre William Rappard (CWR) office in Geneva, Switzerland. Probably sipping a hot drink as she’s being onboarded. She will have sev...

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A better version of me: 6 ways to remain mentally strong Feb 25, 2021

Business leaders are not only part of the population experiencing pandemic-related consequences of the global recession, economic contraction, and job losses. They also have the accountability of keep...

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Running A Business In Today’s Nigeria? Borrow, Buy And Sell Jan 04, 2021

“High turnover businesses can use loans as a hedge against inflation. Since the national currency value drops rapidly during such economic slowdown, when repaying such loans, what is being paid is act...

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