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The problem isn’t the idea
It’s getting it done

Execution Is a Lie is a field-tested playbook for leaders who are tired of strategy that dies in PowerPoint.
It reveals why real-world strategy fails without systems, signals, and skin in the game; and how to finally fix it.

READ CHAPTER 1 FOR FREE
 

The problem isn’t the idea
It’s getting it done

 

Execution Is a Lie is a field-tested playbook for leaders who are tired of strategy that dies in PowerPoint.

It reveals why real-world strategy fails without systems, signals, and skin in the game; and how to finally fix it.

READ CHAPTER 1 FOR FREE

Why strategy fails, even when the ideas are right

Every year, organizations launch strategies with clear intent, and still fall short.
It’s not because leaders are lazy, or teams don’t care. It’s because execution isn’t built into the system.
In Execution Is a Lie, Akin Monehin shows why most strategies collapse under good intentions; and what leaders can do to design execution that actually holds under pressure.
It’s not theory. It’s what he’s lived; from Shell to Virgin Atlantic to entrepreneurship across Africa and the Middle East.

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A real-world guide to making strategy live daily

This book takes leaders beyond dashboards and vision decks into the routines, reviews, and reinforcement systems that make execution stick.
Across vivid stories and executive cases, Akin breaks down the three things execution always
needs:

  • Systems - that enforce clarity and accountability.
  • Signals - that keep people aligned daily.
  • Skin in the Game - that makes ownership visible and rewarding.

Each framework is built to translate strategy into measurable business impact - faster, leaner, and with clearer accountability.
You don’t need corporate budgets to apply these ideas; just the discipline to turn routines into results.

“Execution isn’t a moment. It’s a muscle.”

A real-world guide to making strategy live daily

This book takes leaders beyond dashboards and vision decks into the routines, reviews, and reinforcement systems that make execution stick.

Across vivid stories and executive cases, Akin breaks down the three things execution always
needs:

  • Systems - that enforce clarity and accountability.
  • Signals - that keep people aligned daily.
  • Skin in the Game - that makes ownership visible and rewarding.

Each framework is built to translate strategy into measurable business impact - faster, leaner, and with clearer accountability.
You don’t need corporate budgets to apply these ideas; just the discipline to turn routines into results.

“Execution isn’t a moment. It’s a muscle.”

THE FRAMEWORKS INSIDE

From intent to delivery; three frameworks that make strategy real

Execution Is a Lie introduces three field-tested tools that help leaders close the execution gap:

Together, these tools help leaders move from talk to traction; from strategy slides to daily signals of progress.
PE partners and boards also use these diagnostics to assess execution risk across portfolios.

EXPLORE THE FRAMEWORKS

"Between a plan and a platform sit a thousand human choices. Execution Is a Lie gives leaders the tools to steer those choices, from the boardroom to the control room."

Elohor Aiboni
Director (Assets), Brunei Shell Petroleum

"Strategy becomes valuable the day it delivers barrels, cash, and trust. This book makes that repeatable."

Gbite Falade
Managing Director/CEO, Aradel Holdings

"Execution Is a Lie is both insightful and invaluable, essential reading for leaders serious about turning strategy into results"

Oladipo Maiye
Partner, Andersen

WHO IT'S FOR

Built for people who need results, not rhetoric

Whether you lead a board, a team, a startup, or a nation-defining project, Execution Is a Lie speaks to you.

It’s written for:

  • CEOs and Boards - who need strategy to show up in weekly results.
  • Professors & Business Schools - who want to teach frameworks that work in the real world.
  • Founders & Entrepreneurs - who must scale discipline before chaos sets in.
  • Managers & Transformation Leaders - who need tools to turn direction into delivery.
BUY THE BOOK

WHO IT'S FOR

Built for people who need results, not rhetoric

Whether you lead a board, a team, a startup, or a nation-defining project, Execution Is a Lie speaks to you.

It’s written for:

  • CEOs and Boards - who need strategy to show up in weekly results.
  • Professors & Business Schools - who want to teach frameworks that work in the real world.
  • Founders & Entrepreneurs - who must scale discipline before chaos sets in.
  • Managers & Transformation Leaders - who need tools to turn direction into delivery.
BUY THE BOOK

RECOGNITION AND IMPACT

Trusted across industries, taught across classrooms

Execution Is a Lie has been featured in business columns and leadership forums for its practical approach to strategy execution.
It’s now being integrated into classroom discussions and executive workshops across Africa, the Middle East, and North America including collaborations with Chicago Booth, Kellogg, UT Dallas, and Lagos Business School.
Faculty use the frameworks to help executives identify and close their own execution gaps in live
sessions.
It’s not just a book. It’s the foundation of a movement toward execution that works.

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